As I sat there drawing up a FAQ document, I couldn’t help but wonder: what would 2019 me say if she could see me now? Back then I was working 9 to 5 as a Customer Care consultant but on the side I was doing Marketing for a small business, Fast forward a few years and it has been a crazy ride. From corporate to startup to freelance and back to corporate.
Back then I was working in small businesses where time and money were always tight. No budget meant no team of ten. You were the team of ten.
You wrote the copy, scheduled the campaigns, answered the emails, fixed the problem, and then figured out how to report on it afterwards.
It turns out that experience makes you wildly versatile. When you’ve had to touch almost every part of marketing, you start seeing the whole picture instead of just one piece of it.
You don’t just think outside the box.
Half the time you’re building the box.
And if there’s no time for that… you just get on with it without the box.
And that changes how you work forever.
Because once you’ve had to do it all, you stop waiting for ideal conditions.
You start working with what you have.
And you make it work anyway.