Back when I started working in a small family business, Digital Marketing was NOT a priority for us. We were very focused on sales. (Fun fact- do you know what helps with sales? Marketing).
But I had just finished my first Digital Marketing course and I was eager to put some of my knowledge to use. So I took a chance and experimented and I’m proud to say we had great results.
My little experimentation helped us when Covid hit and physical businesses had to close. Once the lockdown was over, we had to transition to a “new normal”- selling online.
So while you might think that you don’t NEED a Digital Marketer, here are 5 benefits to hiring one:
1. You Get Expert Advice
Hiring a Digital Marketer means you get access to someone who knows what they’re doing. Of course this depends on WHAT you hire them for (eg, a SEO specialist might not necessarily be able to help you with Social Media) but by hiring someone with past experience in the channel you’re looking for means access to specialist advice. Bonus point is most Digital Marketers tend to pick up on multiple skillsets so you could get access to a Social Media Manager and Copywriter in one go. Yay for price savings!
2. Saves You Time and Money From Having to Experiment on Your Own
Instead of having to learn Digital Marketing or muddle through on your own, hiring someone means you don’t have to spend time trying to keep up with new Marketing trends- that’s their job. Social Media algorithms change quickly which means what brings you results today might not yield the same effect next week. Hiring someone with a Marketing background means they’re supposed to be kept in the know about things like this.
3. You can focus on your business
As a business owner you’re already wearing a few hats. Outsourcing your Marketing means you can free up your time to focus on your business and day-to-day things while your Digital Marketer focuses on Marketing.
4. You can pay just for the services you need
Like I said before, a Digital Marketer comes with a variety of skills. But when you hire one, you can hire for one specific skill whether this is Social Media Management, updating your blog or Paid Advertising. This means you get the exact skill that you need without having to pay a huge chunk of cash for other things that add no value to your business.
5. Personalised Attention
Working with a good Digital Marketer means personalised attention. Unlike huge businesses and agencies that are struggling to balance deadlines and clients, hiring an experienced Digital Marketer gives you personalised attention and helps you to reach your business goals.
Choosing the right digital marketer can feel like a challenge, but it’s one of the most impactful decisions you’ll make for your business. Whether you need support with content writing, social media advertising, or any other aspect of digital marketing, I’m here to help you achieve your goals. Feel free to contact me here