So you’ve decided to hire someone to write for your business? But what exactly do you need? While the titles of Content Writer and Copywriter are often used interchangeably, there are a few differences between the two.
Duties of a Content Writer vs a Copywriter
A Content Writer typically writes long-form content such as blogs, articles and white papers. A Content Writer needs to be able to inform or educate their audience.
A Copywriter writes shorter content- usually with the aim to sell to an audience. A Copywriter may write copy on a webpage, product pages or PPC ads.
So now that you know what the difference is, do you actually need one?
Maybe. In today’s world, many business owners choose to go the way of AI. After all Chat GPT can do any writing you need, right? Technically yes. But a Content Writer or Copywriter has trained specifically for this role. We learn what words to use when and why. AI tends to be pretty repetitive and if you’re using AI and your competitor is using AI eventually you’re both going to come up with content/copy that looks pretty similar.
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