Copywriting Samples- Internal Communications

Email Copy

Internal Event Invite – Reward Cruise for Lead Gen Team

Context:
The company hosted a celebratory cruise to celebrate the Lead Generation team’s incredible achievement of reaching 50,000 leads. I was tasked with creating an engaging and exciting invitation for the event.

Approach:
I designed a nautical-themed invitation using playful maritime language and visuals to build excitement and reflect the event’s unique setting.

Results:
The invitation generated high engagement and anticipation, with team members sharing their excitement across internal channels. The design and tone not only set the mood for the event but also helped foster a sense of pride and camaraderie within the team.

Key Highlight:
This project was significant as I was part of the Lead Gen team that achieved this milestone, making it an opportunity to combine my creative skills with my connection to the success.


Sweet Escape Incentive – Exclusive Employee Reward

Context:
As part of the employee incentive program, five lucky team members won an all-inclusive stay at the luxurious Oyster Box Hotel, valued at R15K. I was tasked with creating compelling email copy to generate excitement for the draw.

Approach:
I crafted an engaging announcement and follow-up materials, ensuring the copy reflected the exclusivity of the prize while maintaining the casual tone that the brand was known for. The messaging was designed to highlight not only the value of the stay but also to create a sense of excitement within the team.

Results:
The promotion sparked a wave of enthusiasm and boosted morale. further incentivizing high performance.


Supercharged Sales Day – Boosting Motivation and Sales

Context:
To help the sales team hit their targets, the company extended operating hours and introduced themed Supercharged Sales Days, complete with exciting prizes for top performers. I was tasked with developing the copy and promotional materials to build anticipation and energize the team for these high-stakes days.

Approach:
I created a series of themed announcements and event materials that tied into the excitement of the day, using dynamic language and visuals to create a sense of urgency and fun. The copy highlighted the prizes, extended hours, and the team’s collective goal of hitting sales targets, making it clear that success would be rewarded.

Results:
The themed days generated a surge of energy within the sales team, with employees actively participating and pushing for results. The creative approach to the promotion helped drive a noticeable increase in sales, with the competitive atmosphere encouraging a sense of camaraderie and achievement.

Key Highlight:
This project was a great example of how targeted, engaging communications can motivate a team to achieve ambitious goals while having fun in the process.


Car Giveaway- First Major Prize Campaign for a Startup

Context:
In partnership with a well-known gambling brand, a small startup launched its first-ever car giveaway campaign, offering a high-stakes prize that was the biggest the company had ever offered. I was tasked with creating an exciting and informative email invite for employees to attend the car draw event.

This was a significant milestone for the company, and I wanted to capture the energy and excitement of this groundbreaking campaign.

Approach:
I wrote a compelling email that built anticipation, incorporating car-themed language to tie into the excitement of the giveaway. The copy was designed to make employees feel like they were part of something big, while clearly communicating all the event details. The tone was energetic and engaging, aimed at creating a sense of excitement around the draw and the company’s growing success.

Results:
The email invite created a buzz internally, with employees excited about the opportunity to attend and witness the draw. It helped to reinforce company pride and involvement in such a major campaign, while boosting morale and fostering a sense of unity in celebrating the startup’s big achievement.

Key Highlight:
This campaign marked a pivotal moment for the startup, and being part of such a monumental initiative allowed me to demonstrate how impactful, well-executed communication can create excitement and drive internal engagement.