My main role as a freelancer is as a content writer. But recently I was approached by a client who needed assistance with their branding. Since this brand was one of the first brands I worked with as a freelancer back in 2022, I agreed to the project. The Context A UK-based company was ready to show up more professionally …

As a marketer, you learn to expect the unexpected. Sometimes you get to build something completely new. And sometimes that something is a full suite of copy assets for a campaign that doesn’t even exist yet. This was one of those times. The Brief (or lack thereof) A startup wanted to launch their first big nationwide competition. And I was …

This project involved building out content operations for a growing team that needed structure, clarity and the ability to scale. The Situation The team was small, remote and already juggling a dozen priorities. Content was being created, but without consistent processes, it was slow, inconsistent and difficult to replicate. What I Delivered The Impact By building and documenting a repeatable …

When you’re the first one through the door, there’s no playbook- just a blank page and a lot of good intentions. This project was exactly that: crafting an internal communications strategy from the ground up for a growing business that knew they needed better connection but didn’t know where to start. The Challenge The company had grown quickly and so …

This launch was a great example of how clear, consistent messaging can set a product up for success. The Product The usual product had just rolled out new functionality and it needed to be communicated clearly across multiple channels from web to partners to end users. What I Delivered The Impact With one clear message threaded through every touchpoint, the …