This project involved building out content operations for a growing team that needed structure, clarity and the ability to scale.
The Situation
The team was small, remote and already juggling a dozen priorities. Content was being created, but without consistent processes, it was slow, inconsistent and difficult to replicate.
What I Delivered
- Content workflows to define how ideas moved from brief to publish
- Templates for blog posts, social captions and briefs to save time and reduce guesswork
- Role clarity to assign ownership and reduce bottlenecks
The Impact
By building and documenting a repeatable process, the team was able to produce content more consistently—without burning out. Everyone knew what needed to happen next, and the content actually got out the door.
What I Learned
- A good process multiplies your team’s output- even if you’re small and scrappy.
- Documentation is underrated. (Seriously.)
- Consistency doesn’t happen by accident- it happens by design.
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