My main role as a freelancer is as a content writer. But recently I was approached by a client who needed assistance with their branding. Since this brand was one of the first brands I worked with as a freelancer back in 2022, I agreed to the project.
The Context
A UK-based company was ready to show up more professionally online but their messaging was mixed and they lacked the tools to show up as their best self. That was where I came in.
What I Delivered
- A branding kit to guide consistent visual identity across digital platforms
- A mini tone of voice guide to nail down how the brand should sound and feel
- Defined content pillars to bring structure to their messaging and simplify content planning
- Streamlined social media operations, helping them stay consistent without burning out
The Impact
By setting up these foundational pieces, I helped the brand present itself with more confidence and clarity. With clear pillars, a toolkit and a simplified posting workflow, the team could focus less on “what do we say this week?” and more on engaging their audience.
Why It Mattered
Establishing brand consistency isn’t just about aesthetics- it’s about building trust. And when a business starts speaking the same language across every touchpoint? That’s when the magic happens. While this was not my usual type of work, it was definitely very interesting and a project that really challenged me as a Marketer.