As a marketer, you learn to expect the unexpected. Sometimes you get to build something completely new. And sometimes that something is a full suite of copy assets for a campaign that doesn’t even exist yet. This was one of those times.
The Brief (or lack thereof)
A startup wanted to launch their first big nationwide competition. And I was more than happy to help. The team had an idea, a deadline and a contagious excitement.
What I Delivered
I wrote:
- Landing page copy to introduce the competition, build trust and drive sign-ups
- Page notification copy for when users interacted with the competition platform
- SMS copy to encourage entries and remind participants about deadlines and prizes
- Email copy to promote the competition
- Blog posts to build awareness of the competition
Each piece was aligned with the brand’s tone, tailored to the target audience and created to meet people where they were- whether that was on their phone (i.e short, snappy content) , in their inbox, or scrolling through blog content (longer content that I could play with).
What I Learned
- You don’t always need all the answers at the start- you just need to ask the right questions.
- Good campaign copy needs to flex across formats, but stay rooted in a strong, clear core message.
- Even small touchpoints (like page notifications!) matter when you’re building trust.
Final Thoughts
I can’t show the assets or mention the brand (NDA life!) but this was a great reminder that impactful marketing doesn’t need a big budget- it just needs the right words in the right places.
Want help bringing your next campaign to life from scratch? Let’s talk.