AVO App Notification – OTT Voucher Introduction
Context:
The goal was to notify users on the AVO app that OTT vouchers were available while explaining what it is and where they could find it within the app. This notification was key in ensuring users were aware of the addition and encouraged them to engage with it.
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Approach:
I crafted a concise, user-friendly notification that explained OTT Voucher in a straightforward way. The language was direct yet engaging, designed to spark curiosity without overwhelming users with details. The notification highlighted the key benefit of the feature (easy shopping and payment) and provided clear instructions on where to find it on the app.
Results:
The notification led to immediate user engagement with the OTT Voucher feature, driving increased traffic to the ‘Payments’ section of the app. It successfully informed users about the new functionality, contributing to a smooth adoption process.
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December Campaign Announcement
Context:
This SMS was part of a December campaign where users could win a smartphone or a share of R12K, limited to vouchers redeemed on a specific site. The SMS was designed to tap into the cultural significance of December in South Africa, building excitement around the holiday season.
Approach:
The message was short, impactful, and created a sense of urgency, while highlighting the rewards and where users could take part. The goal was to entice recipients to redeem their vouchers and participate in the competition.
Results:
The SMS helped generate immediate interest and engagement, driving users to redeem their vouchers and participate in the campaign.
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Mid-Month Reminder for OTT Voucher
Context:
These reminder SMS messages were sent in the middle of the month to encourage customers to purchase a OTT Voucher. The goal was to bring attention back to the offering with playful and engaging language, creating a sense of fun.
Approach:
I used a light-hearted, friendly tone to re-engage users who had not yet redeemed their OTT Voucher. By using casual phrases, the SMS felt more personal and approachable, encouraging users to take action in a fun and relatable way.
Results:
The friendly, fun tone helped drive engagement and increased redemption rates. The use of playful language reconnected users with the campaign, reminding them of the value of the OTT Voucher and motivating them to act. It helped maintain momentum throughout the campaign.
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