LinkedIn Social Media Content
I crafted a tailored LinkedIn content strategy that aligned with business goals and focused on building relationships with key industry professionals. By leveraging LinkedIn’s unique networking capabilities, I positioned the brand as a thought leader and engaged a targeted B2B audience.
I created informative and engaging posts that spoke directly to the pain points of our target audience. My content strategy focused on sharing industry insights, best practices, and solutions to common challenges, which fostered valuable conversations and interactions.
My work was driven by an understanding of B2B marketing strategies, ensuring that each post contributed to long-term relationship-building and engagement with key decision-makers in the industry.
LinkedIn Page Relaunch – Reintroducing the Brand After a Hiatus
Context:
Due to shifting priorities and limited resources, the company’s LinkedIn page had been inactive for a while. I was tasked with crafting a compelling introduction post without drawing attention to the hiatus.
Approach:
I created a concise yet impactful LinkedIn post that reintroduced the company, focusing on the value it provides and what the brand does.
The tone was professional but welcoming.
Results:
The post helped re-establish the brand’s presence on the platform and set the tone for future content.
Layaway Business Partnership LinkedIn Post – Targeting Business Owners & Stakeholders
Context:
LAYAWAY offers businesses a unique opportunity to tap into a new market: consumers who primarily transact in cash. Through LAYAWAY, these customers can create a savings pocket and add cash toward their goal, enabling them to eventually purchase products. I was tasked with creating a LinkedIn post aimed at business owners and stakeholders, talking about what LAYAWAY does without going into too much detail (there was a series of education posts planned for later on).
Approach:
I developed a LinkedIn post that highlighted the opportunity for businesses to expand their customer base.
Results:
The post successfully communicated the value of partnering with LAYAWAY, leading to increased inquiries from business owners and stakeholders interested in reaching this new consumer segment.
Human Rights Day LinkedIn Posts – Celebrating Equality & Commitment
Context:
For Human Rights Day in South Africa, I was tasked with creating a LinkedIn post that not only acknowledged the significance of the day but also highlighted the company’s commitment to equality. I focused on how the product directly supports this cause by empowering the main market – cash-based consumers – and promoting equal access to products.
Approach:
I wrote a professional, reflective post that paid tribute to the importance of Human Rights Day while aligning the brand’s mission with the values of equality and inclusion. The content highlighted the company’s dedication to offering financial access and opportunities for traditionally underserved consumers, positioning the product as a tool for creating greater equality.
Results:
The post resonated with the audience, sparking engagement and reinforcing the company’s values around social responsibility and inclusivity. It generated positive feedback, with users expressing appreciation for the company’s commitment to equality and empowerment for the main market.
Key Highlight:
This project allowed me to merge corporate values with social awareness, using a key national observance to reinforce our brand’s purpose and foster deeper connections with our audience.