The real skill in Digital Marketing is knowing what NOT to do. Surprise!
Not every trend needs to be followed. Not every social platform needs to have you there and no, you do not need to do everything your competitor does.
Just because another brand is posting five times a day, running three different ad sets and jumping on every trending audio does not mean that’s your blueprint. They have a different budget, team structure and probably different goals.
There is no need for you to keep up. You just need to stay relevant. Relevant to YOUR audience and YOUR brand. And I guess, budget too.
Know what actually makes a difference in your business and what accomplishes the goals that you have. What actually shifts consumer behaviour?
Sometimes you might have to say no to content that is pointless, cut back on your channels and focus on a fewer campaigns but as they say in Copywriting 101: Clarity First.