If you know me, you know I absolutely HATE event marketing. It was a recurring part of my role as a Marketing Coordinator and while I loved the after event snacks, everything else was just…well, ALOT.
When I moved from Marketing Coordinator to Content Writer, I was convinced my days of events were over. But I was recently brought in for a project that took my event experience to a whole new level…I was brought in as a creative. THAT was a whole different game. Especially since I was miles away.
Communication is Your Superpower
Not being physically there means you can’t just peek over a shoulder or make a quick chat with the team. Every message counts and over-explaining (my personal fave TBH) can save you hours of back and forth and a lot of headaches.
Trust, But Verify
One of the biggest lessons? Trust the on-site team—but back that trust with structure.
That means having clear guidelines, schedules, and version-controlled files. It also means setting up feedback loops early so you’re not getting a “final” photo from the event with the wrong brand logo on the banner you signed off on a week ago. (Don’t ask me how I know this).
Tools That Make Distance Work
Being remote forces you to be tool-savvy. Trello boards became my project bible. Loom videos replaced meetings. Google Docs with comment threads practically ran the show. WhatsApp made an appearance.
But here’s the kicker: tools only work if everyone uses them. So I made it my mission to keep things simple, centralised and idiot-proof- because when you’re hours away and running on different schedules, clarity is queen.
The Silver Lining
There’s something uniquely satisfying about seeing your work come to life at an event you didn’t physically attend. It’s like sending your creative child off into the world and getting back photos of it thriving.
Plus you build skills that stick: asynchronous collaboration, documentation, planning for the unexpected- all things that make you a better creative, no matter what your industry or where you’re based.
Final Thoughts
Event marketing isn’t always glamorous. And doing it remotely? That’s a whole other type of challenge. But with good systems, clear comms and a healthy dose of flexibility, you can make the magic happen- even from miles away.
So if you’re the remote creative behind an event team, just know: your work matters. I don’t know if you’ve heard it before or not but you are a superstar and Marketing teams everywhere NEED YOU! YOU ARE GOLD!