If you know me, you know I absolutely HATE event marketing. It was a recurring part of my role as a Marketing Coordinator and while I loved the after event snacks, everything else was just…well, ALOT. When I moved from Marketing Coordinator to Content Writer, I was convinced my days of events were over. But I was recently brought in …
Case Studies
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Case Study: Writing From Scratch – Building Copy for a Startup Competition
As a marketer, you learn to expect the unexpected. Sometimes you get to build something completely new. And sometimes that something is a full suite of copy assets for a campaign that doesn’t even exist yet. This was one of those times. The Brief (or lack thereof) A startup wanted to launch their first big nationwide competition. And I was …
Uncategorized
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PSA: Life Isn’t Just About YOU!
This week tested me in ways I didn’t see coming. I started the week full of excitement and fresh energyTwenty-four hours later, it hit me-I had seriously overbooked myself. I hadn’t accounted for personal obligations when I stacked my professional calendar. Cue: 12 straight hours in front of a screen, wondering how I could’ve been so reckless. My head hurt. …
Digital Marketing
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8 Lessons I Learnt in the Last 8 Months of Freelancing
Can you believe I’ve been freelancing for EIGHT months straight? It’s wild to me that something that was meant to keep my skills sharp while I find my next role, has kinda turned into a career of its own. So, in celebration, here are 8 lessons I’ve learnt in the last 8 months: I should have been nicer to my …