Digital Marketing

Why You Don’t Need to Be on Every Platform

Okay, hear me out- in the age of all-the-things-digital, there’s this weird pressure to be EVERYWHERE. Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, Snapchat, Clubhouse… oh, and don’t forget that one platform your cousin just started and you have no idea what it even does. But here’s the truth bomb: You do not need to be on every platform. In fact, …

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Case Studies

Case Study: Scaling Content Operations for a Remote Role

This project involved building out content operations for a growing team that needed structure, clarity and the ability to scale. The Situation The team was small, remote and already juggling a dozen priorities. Content was being created, but without consistent processes, it was slow, inconsistent and difficult to replicate. What I Delivered The Impact By building and documenting a repeatable …

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