Month: April 2025

  • Why You Don’t Need to Be on Every Platform

    Okay, hear me out- in the age of all-the-things-digital, there’s this weird pressure to be EVERYWHERE. Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, Snapchat, Clubhouse… oh, and don’t forget that one platform your cousin just started and you have no idea what it even does.

    But here’s the truth bomb: You do not need to be on every platform. In fact, trying to be everywhere often means you’re nowhere. And that’s a fast track to burnout, mixed messaging and basically wasting both your time and your budget.

    Quality > Quantity — every time

    Instead of spreading yourself thin, focus your energy on 1-2 platforms where your real audience is hanging out. Nail your messaging, get consistent, engage genuinely, and watch your influence grow.

    Remember: It’s better to have a strong, active presence on one platform than a ghost town on five. Plus, mastering one platform means less overwhelm and more time for the work you actually love.

    How to choose the right platforms

    • Know your audience: Where are they spending time? Not guessing — actual data and insights.
    • Consider your content style: Are you a wordsmith who shines with long-form posts? LinkedIn might be your best friend. Love quick, catchy visuals? Instagram or TikTok might work better.
    • Your time and resources: If you don’t have a dedicated team or hours to spare, don’t force it.

    What happens when you cut the noise?

    • More clarity in your brand voice
    • Less stress over what to post where and when
    • Better engagement from people who actually care about what you say
    • Time to focus on your core business goals instead of chasing algorithms

    The bottom line

    Marketing isn’t about doing all the things. It’s about doing the right things. And sometimes, that means saying no to platforms that don’t serve your business so you can say a big, confident yes to the ones that do.

    So, take a deep breath, log out of the platforms that don’t light you up, and get back to what matters most- creating kick-ass content that connects and converts.

    Want to chat about which platforms make sense for your biz? Let’s figure it out together.

  • Case Study: Scaling Content Operations for a Remote Role

    This project involved building out content operations for a growing team that needed structure, clarity and the ability to scale.

    The Situation

    The team was small, remote and already juggling a dozen priorities. Content was being created, but without consistent processes, it was slow, inconsistent and difficult to replicate.

    What I Delivered

    • Content workflows to define how ideas moved from brief to publish
    • Templates for blog posts, social captions and briefs to save time and reduce guesswork
    • Role clarity to assign ownership and reduce bottlenecks

    The Impact

    By building and documenting a repeatable process, the team was able to produce content more consistently—without burning out. Everyone knew what needed to happen next, and the content actually got out the door.

    What I Learned

    • A good process multiplies your team’s output- even if you’re small and scrappy.
    • Documentation is underrated. (Seriously.)
    • Consistency doesn’t happen by accident- it happens by design.

    Want help bringing your next campaign, content plan or internal project to life? Let’s talk.