When you’re the first one through the door, there’s no playbook- just a blank page and a lot of good intentions. This project was exactly that: crafting an internal communications strategy from the ground up for a growing business that knew they needed better connection but didn’t know where to start.

The Challenge
The company had grown quickly and so had its people. But without a plan for how to keep everyone informed, aligned and engaged, things were starting to feel scattered. Information was getting lost, updates were inconsistent and employees didn’t always know where to look or who to ask. New starters confessed to feeling like they were hired and then just abandoned.
To make sure the plan landed, I spoke to the team to find out how they actually wanted to be communicated with, and what they needed from a culture perspective. I also met with the C-suite to see what they could realistically offer. Because of the fast growth, there was a greater demand on their time by clients and thus team members were feeling distant from the very people who hired them.
What I Delivered
- Messaging templates for leadership updates, team wins, policy changes and more
- Planned internal initiatives to bring people together and foster culture in practical, low-effort ways that everyone agreed on (it was vital that these ideas came from the team and were things that they wanted/were willing to participate in)
- An onboarding program to help new joiners feel connected from day one
- Remote team building activities like trivia games to boost morale and keep things fun
- A rollout plan to introduce the new approach and get buy-in across teams
The Impact
Having a clear internal comms plan helped reduce noise, streamline updates and -most importantly-made people feel like they were in the loop. Leaders had a better way to communicate. Teams knew what was happening. The business felt more connected which in turn meant that everyone was more productive.
What I Learned
- Internal comms isn’t just “nice to have”- it’s the glue that holds your culture together.
- People are more engaged when they understand the why, not just the what.
- A little structure goes a long way when you’re scaling fast.