Back when I started working in a small family business, Digital Marketing was NOT a priority for us. We were very focused on sales. (Fun fact- do you know what helps with sales? Marketing). But I had just finished my first Digital Marketing course and I was eager to put some of my knowledge to use. So I took a …
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How to Draw Up Your Business Plan
No matter the size of your business, you NEED a business plan. Creating a business plan helps you avoid making a mess of your business concept and makes things far more organised. Why Should You Draw Up a Business Plan? Imagine you’re building a house. Before you start slapping paint on walls, you need blueprints, right? A business plan is …
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10 Social Media Mistakes Your Business Should Avoid
Everyone loves social media. And as a business it’s easy to think that you need to be on every platform (you don’t). But no matter which social media platform you choose, there are some common social media pitfalls you should avoid: 1. Being MIA (Missing in Action) If your last social media post is starting to collect cobwebs, it’s time …
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The Beginner’s Guide to Starting a Blog for Your Business
So you’ve decided to start a blog for your business but you’re not sure where to start? Here are a few tips and tricks to help you as a beginner blogger: First, before you even launch your blog, have you taken care of these 10 Things? A blog is great but how do you manage to churn out content consistently? …
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5 Common Mistakes to Avoid When Launching a New Website
There I was innocently browsing a website a friend had recommended to me. And the experience was… awful. It was for an app but I couldn’t find the download button. Or rather every time I found a download button (the website had 3 of them) it all lead to a contact page. The whole experience left me with a headache. …
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Do You Need a Content Writer or a Copywriter?
So you’ve decided to hire someone to write for your business? But what exactly do you need? While the titles of Content Writer and Copywriter are often used interchangeably, there are a few differences between the two. Duties of a Content Writer vs a Copywriter A Content Writer typically writes long-form content such as blogs, articles and white papers. A …